A small change that can increase the open rate of your newsletters by up to 7%
Do you know that small details can make a big difference in the success of your e-mail campaigns? While it may seem like a small thing at first, a preheader — the small text that appears next to the subject line of an e-mail in your inbox — can result in up to a 7% increase in your e-mail open rate.
What is a preheader and why is it important?
A preheader is a text that complements the subject line of an e-mail and is displayed in the inbox next to it. Although it's a short and often overlooked part, a properly written preheader can motivate recipients to open your e-mail. It completes the subject line and gives people another reason to click.
How to use a preheader for better results?
1. Expand the subject line of the e-mail
A preheader should complement the subject line of the e-mail and provide more information, but don't use it to repeat the same message. Focus on what the recipient can expect and offer value to encourage them to open.
2. Create a call to action
Include a prompt in a preheader that motivates a recipient to open the e-mail. Focus on getting attention and offer something of value. A preheader should be short but to the point, and it should make it clear to the recipient what to expect from the e-mail.
3. Be specific and relevant
Use a preheader to clearly indicate what people will find in the e-mail. For example, personalize it by mentioning a specific product or event that they would like or were interested in.
4. Use the space to attract attention
A preheader is the first place where you can engage a reader without having to explain too much. Be creative and draw the recipient into the e-mail – e.g. "We've got something special for you!"
5. Include time urgency
If relevant, use a preheader to create a sense of urgency – for example, "Last chance to take advantage of the offer!" or "Don't miss out on this exclusive offer, valid until the end of the week."
6. Test different versions of preheaders
A/B testing of preheaders allows you to see which version attracts more attention and increases open rates. The relatoo system helps you try different messages, calls-to-action, or personalization to see what works best for your audience.
Maximize the success of your newsletters!
A preheader is a simple yet effective tool that can make a big difference in the success of your e-mail campaigns. A properly written preheader not only grabs attention but also motivates the recipient to open the e-mail and take action.
Take full advantage of relatoo CRM+! Optimize your campaigns with preheaders, A/B testing, and more. If you don't have relatoo yet, contact us and we'll show you how our CRM system can deliver concrete results directly for your organization.